Anna Choi
ABOUT
ME
nice to meet you;
I’m Anna Choi.
ABOUT ME
With a huge passion for traveling and marketing, I recently graduated at Virginia Tech with degrees in Geography and Marketing Management with a concentration in Digital Marketing Strategy. My interests include marketing, advertising, consulting, brand & product management, ux/ui design, graphic design, and photography.
I enjoy exploring new places, capturing memories through photography, and expressing myself through art. Art has always been a source of inspiration for me. It allows me to express myself in ways that words cannot and helps me tap into my imagination and creativity.
Education
2020
Virginia Polytechnic Institute and State University
College of Natural Resources and Environment
Bachelor of Art in Geography
Pamplin College of Business
Bachelor of Science in Marketing Management with Concentration in Digital Marketing Strategy
Graduated in 2024
GRAPHIC DESIGN
tHE woMEN’S nETWORK
@ VIRGINIA TECH
FALL MAGAZINE
lOGO DESIGN
BOOK A BEAT
PROJECTS
01
Tatte bAKERY & CAFE APP
May 2024 - May 2024
Project Scope: Designing a user-friendly mobile app for a bakery to enhance customer experience, facilitate online ordering, and boost sales. Key features include a product catalog, seamless ordering and payment, a loyalty program, and push notifications.
The project involve researching and understanding needs and expectations, analyze competitors apps for industry standards, wireframing, and designing the app on Figma,
02
Reducing single-use plastic waste
Aug 2023 - Dec 2023
Project Scope: Addressing the wicked issue of reducing single-use plastic waste among property management firms in Blacksburg, with an emphasis on promoting proper disposal behaviors.
Strategy Components: The project tackles the issue by addressing barriers related to product (providing recycling bins), price (incentivizing employees), place (placing bins in residents’ homes), and promotion (raising awareness through impactful banners).
Project Scope: Representing Home Depot providing its client with tailored solutions and options to meet their specific needs, budget, and timeframe. Ensuring client satisfaction and successful product recommendation through personalized consultation and expert guidance.
Key Approach: The project involves conducting sales discovery calls to understand client requirements and pitch Home Depot’s offer effectively.
03
Home depot External sales
Aug 2023 - Dec 2023
Project Scope: Conducting image classification in Harrisonburg, VA, employing both supervised and unsupervised classification methods, with a focus on signature editor and signature mean plot techniques.
Methodological Approach: Utilizing maximum likelihood and minimum distance algorithms to develop and apply decision rules and pixel classification, aiming to group pixels with similar spectral and informational characteristics into distinct classes.
04
Image classification
- HARRISONBURG, VA
Jun 2023 - Jul 2023
05
marketing research - NIKE
Aug 2023 - Dec 2023
Project Scope: In our research, our goal was to analyze how Nike is viewed as a top athletic brand in our society, if it is viewed in that light by individuals ages 18-23, and if they prefer Nike over other brands. We also wanted to determine how celebrity endorsement impacts Nike’s success, and the number of repeat buyers in our selected age range.
Recommended Action: Nike should disrupt their current marketing “routine” to attract and target a new audience, increase ad clicks and reach new pockets of customers by having less people scrolling past.
06
Honolulu county, hawaii transportation network
Jun 2023 - Jul 2021
Project Scope: Using ArcGIS to create a detailed and current map of key transportation infrastructure. Objective include, categorizing features, integrating real-time data, and designing a user-friendly interface.
CONTACT
ME
EMAIL
anna.yc1105@gmail.com
PHONE
703-232-7359
connect with Me
